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The more information that you can supply us with in this worksheet, the more
informed and useful our response will be to you. Don't worry if you are not sure
of all the details-- we will be happy to work with you to hone in and fill in the blanks on what
functionality will best suit your needs! If you have any questions, please don't
hesitate to contact us directly!
Please fill out the following information:
Address 2
State   Zip
URL, if any

What is the nature of your web site? Business to Business
Business to Consumer
Please rank the following objectives in order of importance, "1" being most important.
1 2 3 4 5 n/a Establish site branding and logo identity
1 2 3 4 5 n/a Accessibility to your product and service line 24/7
1 2 3 4 5 n/a Increase consumer market & exposure
1 2 3 4 5 n/a Cost effective distribution of products and services
1 2 3 4 5 n/a Streamline routine and administrative processes
1 2 3 4 5 n/a Create a knowledgebase for consumer query
Other goals for your site:
Who is your target demographic?


Customer/client interactivity are those functions that allow site visitors to submit or retrieve
information from your web site. These solutions are a great way to open and maintaining
communications between your company and potential or existing customers and clients.
You can collect data and generate usable information through mailing lists, catalog
requests, forums, and more.

Information is key to understanding your user-base and remaining competitive. All features
are fully customizable to your business needs. If you feel your project requires a feature not
listed, please specify and we will be happy to discuss your ideas. Please check the following
interactive forms that may benefit your company:

Information/request forms Chat /Conference Room Customer Survey/Polls
Registration/Customer Log-in Discussion Forum Searchable Databases
Newsletter/E-mail list sign-up Product Reviews Prize drawings
Calendar of Events
Other ideas:

We offer Web enabled administration panels which empowers the client to manage
their web site's content in-house. Is this feature of interest to you?

Yes, it's a must-have!
No, not necessary - products/content will not need to be changed often
Undecided, need more guidance.

Standard pages on a web site usually consist of:
About Our Company, From the President/CEO, Customer Service Information,
Privacy Policy, Terms of Use, Products and Services Overview, Contact Information, etc.

Approximate number of pages:

Other ideas:


What type of products and/or services do you offer?
What type of content do you server or products do you offer?
Will your company providing web content (i.e., e-zine, articles, news, etc.)? Yes No
How many content pages will you be publishing on your site per month?
Can you briefly describe the type of content you are publishing?
What type of content will you be offering? (check all that apply) Text Audio
Video Imagery
Will your company be selling products on your web site? Yes No
What is your product inventory (Number of SKU's)? Current Future
Will you authorize credit card payments at the time the order is
placed, or manually?
Yes No

How often do you foresee needing to update your site?

Hourly Daily Weekly Biweekly Monthly Seasonally Yearly
What type of updates do you foresee? Please check all that are applicable:
Textural changes Graphics changes Price Changes Content Changes
Other changes:
Do you want Icetech to make the updates to your web site for you? Yes No


Please select additional features you may wish to have on your commerce/content site:

Customer Log-In (remembers user details, i.e., name, shipping address, preferences, etc.)
Cross Selling/Listing & Recommended Items
("Customers who purchased this, also purchased ..." "If you enjoyed this article, please see...)
Gift certificates (selling online and accepting as payment)
Discount or coupon codes for promotions, wholesale or special customers
Gift or date reminder (sends e-mail on specified date)
Gift Registry (bridal or baby shower, special events)
Sending virtual postcards or virtual flowers
Real-time credit card authorization
Package tracking with UPS and/or FED-EX
User product reviews and/or content submission
Printer friendly page versions
Banner Advertising

Other ideas:

Do you have an existing logo? Yes No
Can you provide us with a list of competitor web sites?

In order to provide you with a more accurate assessment, we need to know a
bit more information about the graphics and media development required for
your site and display. Please answer the questions to the best of your
ability, but don't worry- we will help you on any undecided areas!
How many of the product images are already in a digital format (JPG, GIF, BMP)?
How many of the product images will need to be scanned by Icetech?
What type of digital manipulation of graphics is required for presentation on your site?
Please check:
As is Borders/Frames added Removing background (floating images)

Are you interested in developing your site with Rich Media? Yes No

If so, what is your focus:
Flash Development Streaming video/audio Games


Samples of your promotional and printed materials are very helpful to us. In order to assist
you in producing the most effective Web site for your company, we would like to know more
about your current and future marketing strategies, your business philosophy, your products
or services, and plans for the future of your company.
What are the present methods of advertising and promoting your company?
Newspaper Ads Direct Mail (via post)
Magazine Ads Direct Mail (via post)
Radio Advertisements Rely on word-of-mouth
Telephone Directory Ad Other:

How do you plan on promoting and marketing your Web site?
Adding URL to all business materials Newspaper Ads
Frequent search engine submissions Magazine Ads
Internet Banner Advertising Radio Advertisement
Links to your site from other sites Telephone Directory Ad
Announcing site in Mailing Lists/Catalogs Advertise site in existing store
Adding site to Internet Award programs (Click Rewards, My Points, etc.)
Joining various Shopping Portal sites on the Web
Other strategies:


Are you interested in Icetech hosting services? Yes No

What is your budget for the design and development of your site?

up $1,000-$15,000 $15,000-$20,000 $20,000-$30,000 $30,000-$40,000
$40,000-$55,000 $55,000-$75,000 $75,000-$100,000 Over $100,000
Target date for site to be posted to the Internet in full:
Other comments:
Please allow a moment for your form to process. Thank you!


Thank you very much for taking the time to complete this online Web site planning
worksheet. With the information that you have provided to us, we will be able to
better tailor our response to you. We will be in contact with you shortly. In the
meantime, please do not hesitate to contact us!

think | plan | create |worksheet |portfolio | contact |

2016 Icetech Web Productions Baltimore City MD

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